Bing is a search engine which was created by Microsoft back in the year 2009. But because of the presence of the Search Engine Giant Google most of the people dint use Bing. But Bing too managed to get an Alexa rank within 50. Now people have also started to use bing and most of them have their default search engine as Bing. But the bloggers out there dont care about making their blog SEO optimized to other search engines than Google. According to me it is also necessary for you to make your blog SEO optimized for Bing too. There are 3 main reasons why I insist on Bing. They are as follows :
The Reasons :
- Bing also has an alexa within 50 and gets millions of traffic every day.
- Most of the users who use Bing are business officials and so if you are running Adsense or any affiliate program it would greatly increase your income !
- So.cl is a social networking site which’s created by Microsoft. So.cl drags Bing search results in it’s search page. And so there is a greater chance for your article to get viewed.
How To Optimize Your Blog For Bing :
Optimizing your blog for Bing is similar to that of optimizing your blog for Google but the difference is that we use different tools to optimize it.
Use The Bing Web Master’s Tools :
Similar to like that of Google Webmaster’s Tools there is also a tool named as Bing Webmaster’s Tools. And here also you need to submit your sitemap which will increase your visibility in search engines. So go ahead and add your sitemap to Bing Webmaster’s Tools.
Search For Keywords :
Search for keywords and use those words more often in your post and in your post titles. This would increase your visibility not only in bing but also in other search engines including Google and Yahoo.
Usage of Meta Tags :
Usage of meta tags in your posts is much essential. You can add these meta tags to your blog post by using most of the wordpress plugins which are available out there.
Usage of Plugins [Wordpress] :
Using plugins would be very useful but your blog must be a self hosted one and I would recommend you to use WordPress as there are lots and lots of plugins available for you to optimize your blog for search engines. The most recommended plugins are as follows.
Usage Of Robots.txt File :
Web site owners use the /robots.txt file to give instructions about their site to web robots. This is a very important thing to get your blog in the search engine pages. Here is an example of how your robots file should appear.
I Hope that this article helped you in understanding why and how you should optimize your blog for Bing. And so share your views as comments. Happy Blogging : )